Winner of 7 Cannes Lions
“I have been a writer and creative for a long time, but I struggle to find the right way to communicate how much Rudi has done for our agency. This project became Handle with Care. What started as a highly unlikely creative experiment that was “impossible” to get done (in the words of our client) has since become the most significant piece of creative in years on Gillette and lead to the most innovative new product in decades. 7 lions (3 Gold). 4 gold Clios. Invention of the year Time magazine. Fastest new product to shelf in P&G history. The accolades are endless. Not just in the advertising world, but in the real world.
The work Rudi did was instrumental in achieving this incredible result. The film he shot with the Rex family was so heartfelt, genuine and respectful, that it reduced CEO’s, CFO’s and CMOs to tears. We were lucky to be in the room with him on that critical day to launch this project. We hope to be lucky again in the future.”
Leo Savage Global ECD Grey
Leo Savage
ECD/P&G European Creative Director, Europe
When I was a kid I used to explore the abandoned estates and manors in the woods around my home in New England. As I climbed through the old buildings, with their broken arches and rooms overgrown with wild ivy, I would often feel like I was in the presence of the people who once lived in these homes, many of them dating back to the 1700’s.
The girl in this story may represent the spirit of a child in one of those homes who’s returned to me in a dream to tell her story. Like in Whitman’s poem, Darest Thou Now O Soul, the girl assumes the grandeur of a spiritual quest to loosen the material bonds of this world. The water, flowers and the swing are as the girl says, “beautiful,” yet fleeting reminders of a mortal life once lived.
As a challenge, the girl’s taunting invitation into the unknown, “No map there, nor guide, nor face of blooming flesh” - becomes a real adventure with the self. In the end - a beckoning, paternal force from beyond, acts as a stoic reminder to the soul’s imperviousness to a material world left behind.
All that’s left is a memory.
UCHealth - Walking Thru Fire: A story of a father’s steadfast love
Engulfed in flames from his head to his ankles, Gabriel Vigil heard a voice. It may have been his own voice, or the voice of another, he’s still not sure. As titanium from the rims of glasses melted onto his face, the hard-working electrician, husband and father found himself at death’s doorstep.
At the moment, for reasons he’ll never be able to explain, Gabriel could not feel pain. Time stopped. He heard the voice: “If you’re going to live, I’m going to let you live, but you’re going to have to fight. But if you want to give up, and you want to die, I will take you right now.’’
Gabriel did not see a white light or a vision of his loved ones who had gone before him, though his life flashed before him, like a time-lapse movie. Wendy. The kids. Motocross racing. Disneyland. Christmas morning around the fireplace with the stockings hung, the kids’ names scrawled in glitter: Jordin, Dominic, Alex and Matthew.
“We had a script. A beautiful and emotional story that needed some masterful crafting. I had just seen Rudi’s Gillette spot and was amazed at the natural and candid narrative style. I knew immediately we needed someone of his caliber on board. I wrote to him on Facebook and he responded very quickly and this led to a collaboration on what HP considers one of its best and most emotional pieces of work in the last couple of years.”
Sainath Saraban,
Founder and CCO,
Simple Creative Inc.
Ads of The World
“The Pause” is calling out the struggle of hesitation that the LGBTQ+ community experiences every day before deciding how much of themselves to reveal to those around them. The film encourages people outside of the community to notice, reflect and realize how their reactions can make a difference. Because #Pride is much more than a single event or a moment, it’s a movement to advance equality and serve as a catalyst to fight bias.”
P&G The One Club of Creativity
Campaign Spotlight: P&G launches ‘The Pause’ film by Grey New York for Pride Month
